"How much does a lead cost?" is the wrong question. The right one is "how much does it cost me to win one paying job?" Here's how the channels compare in 2026 — and why a cheap lead can be the most expensive one you buy.
Individual leads can look cheap, but they're sold to several trades and you pay per contact whether or not you win. Because you might win only one in four or five, the real cost-per-won-job is several times the headline price — plus the credits you spend on enquiries that never reply.
Flat monthly or annual fees rather than per-lead. The cost per job depends entirely on how much work the listing actually brings — brilliant value if your area searches it a lot, poor value if it doesn't. Hard to predict before you commit.
You pay per click, and clicks for trade keywords are not cheap. Done well the cost-per-job can be excellent; done badly you can spend a lot and win nothing. It rewards skill, good landing pages and patience to optimise — a real channel, but not a set-and-forget one.
Usually a flat monthly subscription rather than per-lead. The price per lead is higher than a shared platform, but a much larger share convert because you're the only quote — so the cost-per-won-job is often lower despite the bigger sticker. You also get predictability: a fixed monthly cost instead of a credit balance draining at random.
Whatever you use, track this: total spent ÷ jobs won. A £15 shared lead you win one-in-five times costs you £75 a job in lead fees alone — before the credits wasted on no-replies. A flat £79/month that lands you one extension, kitchen or solar install can work out at pennies per pound of revenue.
CleanLeads is a flat £79/month for exclusive leads in your trade and area — no per-lead credits, no contract, and a 7-day free trial so you can measure the cost-per-won-job for yourself before paying. Pick your trade, from roofing to heating, and see how it compares to whatever you're paying now.
One trade per area. Flat £79/month. Free first week.
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